The ISPA 2013 Conference and Expo just took place from
October 21 to the 23. They used multiple social media channels to enhance this
conference before, during, and after the event. Before the event, ISPA used
social media channels to promote the 2013 ISPA Conference and Expo by reminding
followers of the upcoming event, highlighting sponsors of the event, guest
speakers that would be presenting at the event, and products that would be
showcased at different booths. ISPA encouraged attendees to follow them on Instagram and post pictures using
#ISPA2013. They also
promoted different exhibitors that had registered for the show and shared links
to content about those products so attendees could find out information before
During the event, the ISPA Association used social media to
inform attendees and followers about what was going on at the event and to
promote the different sessions and exhibits at the event. They posted
information about the times and locations of different events and sessions that
were taking place and encouraged interaction from attendees. They reminded attendees of what specific
events were taking place on that day and brought the excitement of the
conference to attendees and followers as it was taking place. They posted highlights
from the day and reminded attendees about what events were going on the next
day.
After the event, ISPA Association used social media to thank
exhibitors and sponsors of the event, as well as attendees who came to the
event. They continued the buzz about the conference by asking attendees to
share their experiences on Instagram and on the ISPA blog site.
The ISPA Association used multiple social media channels for
event marketing for the 2013 Conference and Expo including Facebook, Twitter,
Pinterest, Instagram, LinkedIn, YouTube, and their blog site. Their Facebook
posts received the most responses in terms of likes, comments, and shares.
Attendees shared their excitement by interacting with posts. They also received
comments on their Instagram posts where they captured special events through
images and on Twitter.
The ISPA Association posted a variety of content on their
social media sites about this event. They posted registration information and
reminders consistently on Facebook and Twitter. They posted high quality photos
on all their sites before, during, and after the event. They even posted some
behind the scene photos of the showroom as they were setting up. They posted a
variety of content promoting different products, speakers, and exhibitors that
would be at the event. They also provided links to content on their blog
site and magazine. They shared links to brands that were promoting their
products at the event.
Hashtags were used on Facebook, Twitter, Instagram, and
Pinterest sites. Events, general sessions, workout sessions, the silent and live auction, development
sessions, guest speakers, and products were highlighted on these social
platforms. They did a very good job of letting attendees know what events were
taking place at different booths and where and at what time social events were
taking place. ISPA did retweet tweets posted by followers and exhibitors.
Sponsors of the ISPA Conference and Expo were promoted by
special hashtags that identified them as sponsors. ISPA Association also included
information on the sponsors in the October digital issue of Pulse. The ISPA Association website has
a link to the sponsors for the conference that directs you to their websites.
The ISPA Association used IMC for promoting this event. They
provided information about this conference not just on social media sites, but
also in Pulse, a magazine for spa
professionals, press releases, ISPA SmartBrief,
the ISPA Association website, and through emails. They used multiple
channels to promote the event and to deliver a consistent message to the
audience.
ISPA Association maintains its brand personality on its
social media platforms and website. They created a specific website for this
event. Their voice is consistent and expresses their commitment to supporting
educational opportunities and networking experiences for the spa industry
worldwide. The images, colors, font, and logo are consistent on their website
and social media platforms providing followers with a brand image that is
recognizable.
A highlight that impressed me was the behind the scenes
photos and information that they provided on their social sites, specifically
Facebook and Twitter. These images really highlighted all the work and effort
that goes into putting together such a large event. I think that this
information builds anticipation for such an event and gets attendees excited
about being a part of the event.
I think that the ISPA Association could have included some more
videos on Facebook or Twitter that might have given followers a more in depth
view of sessions. The images they posted were very engaging, but nothing
captures someone’s attention like a live short video of some portion of the
event where attendees can tell about their experience. They could have also
done live streaming of some of the events.
