The purpose of this content calendar is to increase engagement through Facebook and Twitter. The purpose for the content calendar is to also make people want to visit Animal Kingdom during the holiday season.
December 1:
Facebook: A festive start to December calls for a harmonious
parade with Mickey and his friends. Will we see you there having a merry time?
Tweet: Mickey is ready to kick off December with his
#JingleJungle parade this afternoon! Retweet this post if you are ready to sing
along!
December 2:
Facebook: Our Festival of the Lion King show is ready to
make you roar with excitement this afternoon! Help us celebrate Simba become
King of the Jungle by purchasing your tickets here: https://disneyworld.disney.go.com/tickets/.
Twitter: Roar with excitement as #Simba becomes King of the
Jungle at our Festival of the Lion King. #HakunaMatata
December 3:
Facebook: A trip to Animal Kingdom is not complete without a
visit to our outdoor petting zoo! Complete with goats, sheep, donkeys, cows,
and pigs, we want to know which furry animal will you befriend in our Affection
Section?
Twitter: Post a photo
of you petting Billy the Goat in our #AffectionSection! We will retweet our
favorites! Don’t forget to hashtag #BillyTheGoat
December 4:
Facebook: Savor the flavors of Nepal at Yak & Yeti after
a day spent exploring Animal Kingdom. Our chef recommends the Sweet and Sour
chicken for a pan-Asian feast you won’t forget! Make your reservation here: https://disneyworld.disney.go.com/dining/animal-kingdom/yak-and-yeti-restaurant/
Twitter: Savor the Flavors at Yak & Yeti after a day
spent exploring Animal Kingdom. #PanAsia
December 5
Facebook: Be sure to “sea” Finding Nemo- The Musical! Our
40-minute show is sure to make a splash with the whole family bringing this fun
movie to life!
Twitter: Sure to make a splash with the whole family,
Finding #Nemo- The Musical is the perfect way to enjoy an afternoon of animated
fun!
December 6:
Facebook: Friday
has arrived, and we are celebrating the start of the weekend with our Oasis
Exhibits! Explore The Pathway to Adventure with a self-guided stroll through
the wild jungle! Which animal are you most looking forward to spotting?
Twitter: Celebrate #TGIF with a self-guided tour through the
lush jungle with our Oasis Exhibits! #AnimalKingdom
December 7:
Facebook: We are getting ready for the birth of our new baby
cubs, and we need help naming them! Comment with suggestions, and we will
announce the winning names on the day they are born!
Twitter: We are enlisting the help of our Twitter followers
to come up with names for our new baby cubs! Reply with suggestions, and we
will announce the winners!
Note: Photo of pregnant lion
December 8:
Facebook: How well do you know the Animal Kingdom? Can you
tell us the name of our 13-foot T-Rex skeleton?
Twitter: Reply to this post if you know the name of this
13-foot T-Rex skeleton that can be found on site. #TRex #AnimalKingdom
December 9:
Facebook: We want to know what your favorite exhibition is
at Disney’s Animal Kindgom!
Twitter: Do you have a favorite exhibition at #Disneys
#AnimalKingdom?
December 10:
Facebook: It is beginning to feel a lot like Christmas, and
we can’t think of a better way to spend the holiday season than with a family
trip to Animal Kingdom! Like this post if you agree!
Twitter: Retweet this post if you think the perfect way to
celebrate the holiday season is with a family trip to #Disneys #AnimalKingdom.
December 11:
Facebook: Who can tell us what major exhibit is set to open
in 2017?
Twitter: #AvatarLand is set to open in 2017! Retweet this
post if you are just as excited as we are!
December 12:
Facebook: Zip #BackInTime and sweep through the Prehistoric
Age in our dinosaur themed rollercoaster, Primeval Whirl. Here is a sneak peek:
Twitter: Visit the Prehistoric Age and zip #BackInTime with
our dinosaur themed roller-coaster, Primeval Whirl!
Insert video of rollercoaster ride.
December 13:
Facebook: The holiday season has arrived! Celebrate with a
harmonious parade with Mickey and his friends. Post your photos from the parade
and hashtag #JingleJungle! We will repost our favorites!
Tweet: Mickey is ready to kick off the holiday season with
his #JingleJungle parade this afternoon! Retweet this post if you are ready to
sing along!
December 14:
Facebook: A day in Animal Kingdom is not complete without a
visit to _______________.
Twitter: Retweet this post if your favorite part of Animal
Kingdom is Kilimanjaro Safaris!
December 15:
Facebook: Escape the cold with a trip to Disney’s Animal
Kingdom! During your visit, we recommend the Kali River Rapids for a whitewater
rafting joy ride along the scenic Chakranadi River.
Twitter: Take the ride of your life at Kali River Rapids for
a scenic joy ride down the Chakrandi River. #AnimalKingdom
December 16:
Facebook: The holidays are around the corner and we want to
know how you will be celebrating! We think a trip to Animal Kingdom is the
perfect gift for a weekend of family fun!
Twitter: Retweet this post if you think a trip to Animal
Kingdom is the perfect holiday gift.
December 17:
Facebook: Are you a thrill-seeker? We found the perfect
thing for you! #ChallengeYourself
Twitter: Retweet this if you are ready to challenge yourself
at our Expedition Everest Challenge. #AKChallenge
December 18:
Facebook: This is our motto for the day! #HakunaMatata
Twitter: #HakunaMatata is our motto for the day.
December 19:
Facebook: Are you wild about wildlife? We recommend an
exhilarating tour of our facilities. Click here to find out more.
Twitter: Learn about our extensive wildlife with a tour of
our animal facilities.
December 20:
Facebook: We want to see a photo of you and your family
enjoying a day at Animal Kingdom! Don’t forget to use the hashtag #AKAdventures
Twitter: Tweet a photo of you and your family enjoying a day
at Animal Kingdom! Don’t forget to use the hashtag #AKAdvneutres
December 21:
Facebook: In need of a delicious breakfast on the go before
exploring Animal Kingdom? Stop by Kusafiri Coffee Shop & Bakery!
Twitter: In need of breakfast on the go? Stop by Kusafiri
Coffee Shop & Bakery before exploring Animal Kingdom.
December 22:
Facebook: What is your favorite attraction at Animal
Kingdom?
Twitter: What is your favorite attraction at Animal Kingdom?
December 23:
Facebook: Share a photo of you standing next to the Tree of
Life in a Santa hat for a chance to win a free day pass.
Twitter: Tweet a photo of you standing next to the
#TreeofLife in a Santa hat for a chance to win a free day pass.
December 24:
Facebook: Christmas Eve has arrived! Celebrate with Mickey’s
#JingleJungle Parade this afternoon!
Twitter: Spend Christmas Eve celebrating with Mickey’s
#JingleJungle Parade!
December 25:
Facebook: Merry Christmas from our Animal Kingdom family!
Insert photo of animals
Twitter: Merry Christmas from our Animal Kingdom family!
Insert photo of animals
December 26
Facebook: Did you spend Christmas at Animal Kingdom? Share
your Christmas photos with us, and we will repost our favorites! Use the
hashtag #AKChristmas
Twitter: Did you spend #Chrismas at Animal Kingdom? Tweet
your Christmas photos, and we will repost our favorites. Use the hashtag
#AKChristams.
December 27
Facebook: Say Wingapo to Pocahontas at Camp Minnie-Mickey
this afternoon! Post your photos and hashtag #Wingapo.
Twitter: Say #Wingapo to Pocahontas at Camp Minnie-Mickey this afternoon!
December 28:
Facebook: Not ready to say goodbye to Christmas? Indulge in
one last holiday celebration at Mickey’s Jammin’ Jungle Parade this afternoon.
Twitter: Indulge in one last holiday celebration at Mickey’s
#JamminJungle Parade this afternoon!
December 29:
Facebook: How do you plan to ring in #2014?
Twitter: How do you plan to ring in #2014?
December 30:
Facebook: New Year’s Eve in Animal Kingdom is best-spent
____________.
Twitter: Retweet this post if you wish you were spending New
Year’s Even in #AnimalKingdom.
December 31:
Facebook: Let the countdown begin! Tell us your New Year’s
resolutions!!!
Twitter: Tweet us your New Year’s resolutions!
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